Open innovation as mediation between reconstructionist blue ocean strategy and organizational performance, an empirical study using structural equation modeling

There have been many researches on the competitive advantage of Blue Ocean Strategy and benefits it provide to organizations, there is growing quantitative research relationship Organizational Performance. Furthermore, as innovation core element organizational performance, so open strategy’s role important in BOS performance. This paper presents mediating inbound outbound between As has some discussion past literature about direct five constructs therefore this focuses It a study. The unit analysis organization while self-administered questionnaire was used for data collection from senior managers Malaysian manufacturing industries. Structural Equation modeling (SEM) applied PLS3 analyze data, collected 116 organizations. Results reveal that, industries, significantly mediates three While does not mediate performance sector.